I'm
Cédric

Fascinated by all things digital.
A creative on the lookout
for new challenges.

LET'S CONNECT

What I do

UX Research

I act as a bridge between designers and users and between theory and practice.

Copywriting

I find the right way to join the right audience.

Creative and Strategic Work

I love finding the compromise between creativity and performance.

Digital Marketing

I work with Social Media and online platforms.

Discovering

I love learning and I learn easily by myself.

Publications

Couverture de Les Jeux vidéo pour enfants: Bien les comprendre pour mieux les choisir. Maude Bonenfant, Simon Delorme, Alexandra Dumont, Cédric Duchaineau

Children’s Video Games

Better Understand to Better Choose (French only)

A book that presents the modern landscape of children’s video games that combines our expertise in game studies and in neuropsychology. We present the numerous realities and challenges facing parents and teachers with video games targeted at children in 2024.

Divergent Rules and Practices in the 5th Edition of Dungeons and Dragons

Université du Québec à Montréal. Master’s thesis, 2025 (to be published). (French only)

A qualitative analysis of the reasons that motivate three player groups to modify the rules of the Dungeons and Dragons roleplaying game.

Videogame Interpellation: Ideology and Critical Consciousness in Celeste

Richert et al., 2023. Published in Sciences du Jeu. (French only)

A study of ideology in video games based on the writings of Louis Althusser applied to the video game Celeste.

New articles on my blog.

Blog articles written after four coffees. Never before.
April 11, 2022
Selected Posts - /r/UnearthedArcana
April 11, 2022
Breaking the rules correctly: changing the rules of D&D 5e on /r/UnearthedArcana

For my Master’s Thesis, I study why tabletop role-playing game players change the rules of that type of game. During my Video Games and Society course at UQÀM, I decided to work on a small-scale qualitative study related to my subject by studying the rule modification practices of a small online community. This article is […]

May 24, 2021
Canonizing my player’s backstories: The Vampires of Varmand campaign

This is an after-action report about my backstory canonization method, in my "Vampire of Varmand" campaign.

My Education

Master's Degree in Communication - Video games and Gamification

Université du Québec à Montréal - Master's degree
2022.

Applied Communication - Cooperative specialization in writing

Université of Sherbrooke - Bachelor's degree
2020.

History and civilization

Cegep of Sherbrooke - Diplôme d'études collégiales (DEC)
2017.
One of the most recent additions to UQAM’s Master’s Degree program in Communication Studies, the video games and gamification concentration studies the emergence and development of video games from a communicational, social, cultural, and cognitive point of view.

We also cover subjects such as the effects and design of gamification, how users learn video games, how players use them, the dynamics of online video game communities and the phenomenon of video game immersion.

My Master's focuses on how players interpret, challenge and modify the rules of tabletop role-playing games like Dungeons & Dragons.
Professional training in communication. Focused on the mastery of French writing, as well as creative, serious and advertising content.
The degree also covers media placement, planification of communication, the foundations of marketing, web analytics and creative advertising copywriting.
Study of Western history. Especially focused on historical research, historical popularization and foundational Western philosophical texts.
The degree also covers argumentative writing, seminar animation and study of the great periods of Western history.

My experiences

Université du Québec à Montréal (UQAM)

Part-time employment.
Montréal. 2021-2025.

Research Assistant

  • Gather precise data according to requested specifications
  • Build research methods based on specific research problems
  • Perform academic literature reviews in a variety of precise fields
  • Report key data points to managers and other researchers in written or oral form

Shared Screen

Freelance.
Montréal. 2021.

Freelance Writer

  • Wrote video game reviews and accessible scientific articles
  • Researched key information on the newest video game
  • Simplified complex phenomena for a non-expert audience
  • Optimized SEO potential of published articles

Ineat Canada

16 week paid internship
Montréal. Winter 2020.

Social Media and Marketing Manager

  • Created a marketing communication and recruitment strategy
  • Coordinated the production of marketing content
  • Produced Facebook, LinkedIn and Instagram content
  • Wrote the corporate website’s content

Cirque du Soleil

16 week paid internship and freelance work
Montréal. 2019.

Webmaster and SEO optimisation

  • Wrote web copywriting for various services in English and French and coordinate translations in Spanish and Mandarin
  • Increased organic web traffic to different websites
  • Optimized content for accessibility and search engine optimization
  • Integrated new content and pages into the CMS platform (Sitecore)

Canimex Group

16 week paid internship
Drummondville. Fall 2018.

Marketing communication intern

  • Designed new B2B marketing strategies and initiatives
  • Coordinated communication initiatives for recruitment and partnerships
  • Wrote content for social media, internal communications, sponsorship messages and ads

General and computer skills

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Spoken languages

French
English



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Analysis tools / SEO

Google Analytics
Facebook Analytics
SiteImprove
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Software

Adobe Suite
Microsoft Office
Affinity Suite
NVivo 14
LimeSurvey
Qualtrics XM
Sonix.ai
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Web tools

Wordpress
Oxygen Builder
Salient Builder
HTML5/CSS (the basics)
Sitecore
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